Because the village is on a closed road, going nowhere, it lends itself to such an event and the road is closed so that people can enjoy a traffic-free environment (an easy access free bus follows the trail route for those not able or wanting to walk).
It has grown in the past decade to become one of West Norfolk’s largest free to enter events, with about 18,000 people coming to see the 150 or so highly original scarecrows made and displayed by village residents. Past events have raised around £25,000 each time, which was donated to local good causes.